Duplicate an audience

You can duplicate any audience regardless of ownership or status. The duplicate audience:

• Automatically has the word Copy appended to its original name. Choose Edit and access Audience Settings to alter the name of the new audience.
• Is an exact copy of the original, with both the overall audience and audience group(s) and their respective criteria applied.

1. Go to Audience Insights.
2. Use the Search field to find the audience you want to duplicate.
3. Hover over the audience. Click the overflow menu icon and choose Duplicate.
4. The Audience Editor opens, displaying the new audience so you can edit it to suit your current needs.