Market Planner Insights
Have a burning business question for your health system? Unsure where to invest your marketing dollars? With Market Planner Insights, get the answers you need to make informed, data-driven marketing decisions.
Leverage this module for in-depth, on-demand analytics, powered by an industry-leading business intelligence tool and robust patient and consumer data. The built-in reports are based on clients’ most common requests, and make it easy to move from aggregate to granular detail to further analyze populations.
Start your discovery
When first logging in to Ignite Growth Platform, you land on the Market Planner Insights page (or click the tab in the main navigation).
There are 2 report bundles available:
- Service Line Assessment: Use the reports — Market Insights, Service Line Insights, and Target Insights — to analyze annual volumes, trends, and financial impact of your patient population across service lines, then prioritize those services with the greatest opportunity.
- Consumer Profiler: View your main audience types — Patient Type and Consumer Geography — together in a single report, then drill down into their shared demographic, geographic, lifestyle, and financial traits.
Launch your report
In Market Planner Insights, click the arrow on tile to launch the report you'd like to use - it will open in a new browser tab.
