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Ignite Growth Platform is the collective name of the data models, applications, and integrations that work together to bring new patients into your healthcare organization and retain your existing patients. We often call it the “engine of the marketing ecosystem. “
Ignite Growth Platform offers robust data compilation and organization to feed into your existing client systems (like marketing automation) using various APIs and connectors. Ignite Growth Platform intakes data from many sources, including hospital and practice encounter data and consumer demographics, and also supports several other optional sources like new movers, call center data, health risk assessment and other form submissions and others to help make data driven decisions related to your marketing efforts.
Once the data is ingested, Ignite Growth Platform applies several proprietary models to master the data and prime it for most effective use. And the platform also supports ingestion of data that doesn’t have enough required information to be fully mastered (learn more) but can be used for retargeting and reporting - those records are tracked as an Unmastered Person record.
From there, you can create precise marketing campaigns targeting specific audiences to maximize the impact of your outreach efforts, monitor their performance, optimize based on results, and get insight into return on investment of each campaign.
Learn about the different modules available to support your marketing efforts.
