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Create a tactic

Go to Campaign Workflow.
On either the All Campaigns or Favorites tab, click the campaign name to open it.
On the Overview tab, click Tactics & Tracking to scroll to that section.
Click +New Tactic. The tactic editor opens, where you can:
- Define your tactic and call to action.
- Specify the required values to build trackable URLs for response tracking.

At a minimum, you must enter a URL and select a channel, source, and agency in order to generate the tracking URL.

Click to expand the 3-dot menu to and select Additional URL Parameters to specify optional values to add to your trackable URL.

Click Save to return to the main tactic editor.
Click the Generate button to populate the URL with Parameters field with a tracking URL formatted with the specific parameters.
Click the Copy URL button to copy the URL to your clipboard for placement in your marketing messaging.