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Work with target audiences in a campaign

Target audiences can be created and accessed via Audience Insights and Campaign Workflow.

The four options available to create a target audience to attach to your campaign are:

Choose an existing audience.
Duplicate an audience by clicking the 3 dot menu.
Choose Create Audience to start from scratch.
Use a Smart Template for guided assistance.

Multiple target audiences can be attached to/used for a single campaign, when needed; but each individual target audience should be attached ONLY to a ONE campaign (cannot belong to more than one campaign at a time).

If using multiple target audiences for a single campaign, be aware that individuals may meet the criteria of multiple target audiences and, therefore, belong to multiple audiences. If multiple audiences are attached to a single campaign, they DO NOT go through a DEDUPLICATION process. Depending on your campaign's channels, an individual may receive more than one communication.