Dismiss Modal

Patient Demographics 

This tab has a variety of dashlets to help you understand the makeup of your patients, including age, gender, and income distribution, payer category, marital status, presence of children, and other essentials. The demographics that you find here allow you to bring more of those same patients in with future campaigns. This is a great way to understand more about the target audience you can build in Audience Insights.

Trimmed screenshot of Campaign Reporting with the Patient Demographics tab highlighted.

Age Distribution and Gender Split charts

Screenshot of some sample Age Distribution and Gender Split charts.

Income Distribution and Payor Category charts

Screenshot of some sample Income Distribution and Payor Category charts.

Marital Status and Presence of Children charts

Screenshot of some sample Marital Status and Presence of Children charts.

Recency Frequency Distribution chart

Screenshot of a sample Recency Frequency Distribution chart.

Visits by Zip Code Table and Map

Screenshot of a sample Visits by Zip Code Table and Map.