Service Line Assessment Report > Target Insights > Target Demographics

Target Demographics 

This tab reveals traits you can incorporate into your target audience criteria, including splits by gender and patient and prospects, distribution by age, household income, payer category, financial stability, and more.

The filters available will allow you to narrow down the demographics of the audience by specific risk in a service line or sub servcice line. For example, you may want to see what demographics of those who are at risk for Cardiology in a specific zip code.

 You can then take what you learn about those at risk for Cardiology, to help inform your Audience and campaign. 

Below, we find that majority of the population at risk for Cardiology are prospects, between the ages of 65-74, income of $40K-$149K, insured through Medicare, less than $25K net worth, less financially stable, single, and no children or unknown. 

Targets by Zipcode table displays where those indiviudals were living at the time of the encounter. This can inform you of what zip codes may be relevant to target as you build out a target audience and campaign.