In the first of this two-part update, Holly Fronk, Director of Product Management, highlights current reporting capabilities and the exciting work underway. Next month, she’ll preview powerful new features on the roadmap.
Just two years ago, our focus was on delivering consistent, transparent reporting across Ignite Growth Platform to help you make confident, data-driven decisions. Today, I’m sharing where we are and what’s currently in the works to make your reporting faster and more flexible.
What we’re delivering now
- Tableau in-platform reporting: We directly embedded dashboards with metrics you value to give more immediate visibility, downstream detail, and trend views. We also added more than 15 feature enhancements, including filters on household/individual, age range, and detailed downstream and financial measurements.
- Standardized methodology: Every report uses the same definitions and logic, so your whole team sees the same numbers and can explain “Leads,” “ROI,” and “Attribution.”
- Unmastered Persons in reporting: Targeting on minimal contact information is one new feature with Unmastered Persons. You can also toggle to include them in your reporting using lower-confidence linking if that’s part of your strategy. Ignite Growth Platform supports both approaches!
- Data extracts: You have the ability to pull your campaign lead and downstream performance data straight from the Tableau report for most campaigns.
New opportunities: We’ve been listening!
As usage grows and data volumes increase, we’re working on unlocking new ways to make reporting faster, more scalable, and easier to use.
- More performant reporting: Spinning wheel? Improving performance is a top priority now and for future enhancements. If you need help with your downloads in the meantime, just submit a support ticket and we’ll be happy to assist.
- Scheduled data extracts: We’re building a data-service layer to provide automated flat file exports for your campaign performance data extracts. This gives you the option to schedule your extracts on a cadence— so you can get the data you need, when you need it, without manual steps.
- Deeper analytic insights: Aligned with our Ignite Activation services and methodology, we have several exciting and highly anticipated reporting upgrades on the way, including Multi-Touch Analytics, Digital Performance, and Aggregate Reporting. More details to come in next month’s newsletter!
