Service Line Assessment Report > Target Insights > Digital Intent

Digital Intent 

The Digtial Intent reports show the likelihood of individuals to engage in digital behaviors for research, like using mobile or Facebook and other social media platforms.

There are inline filters to select the particuloar adueince you are interested in viewing. Select those who are at risk for needing Cardiology services in the next 12 months.

What you find in the reports can inform on the best way to reach this population. For example, if we choose the Cardiology risk model, we will see how each report will show the lower likelihood to browse online for information, and a lower propensity to be active on Facebook. We may want to consider reaching out through a direct mail campaign to see better campaign results.