Applicable criteria per audience type

Depending on the audience type you decide to use, different criteria will be available to refine your audience. 

Criteria options per audience type

Mastered Persons 

If including Mastered Persons only in your audience, the following criteria filters are applicable:

Categories and number of filters

1. Activity - 17
2. Communications - 2
3. Demography - 12
4. Encounter - 16
5. Household - 7
6. Model - 5
7. New Movers - 4

The New Movers filter set requires an additional purchase. Please contact your Account Manager for more information.

 

 

Category	Criteria
Activity	Activity Date Activity Type Associated Campaign Associated Channel Call Disposition Call List Call Type Content Request Custom Activity Direct Mail List Email Name Event Registration Form Name HRA Location HRA Name Provider Referral Service Referral
Communications	Channel Availability Member Lists
Demography	Birth Date Deceased Education Gender Head of Household Household Income Range Language Marital Status Market Area Patient Payor Name Postal Code Race
Encounter	Admission Medical Service Admission Source Admit Date CPT Diagnosis Discharge Date Discharge Disposition Encounter type Financial Class Facility MSDRG Code Payor Category Procedure Provider Service Line Sub Service Line
Household	Child Count Home Owner Household Age Bands Household Interests Household Niches Net Worth Occupation
Model	Consumer Risk Patient Risk Payor Category Perceptual Profiles Recency Frequency
New Movers	Area Moved From Area Moved To Distance Moved Move Date

 

Unmastered Persons 

If including Unmastered persons in your audience, the following fields can be requested and are referenceable when applying criteria:

Categories

1. Activity - 12
2. Communications - 1
3. Demography - 3

Category	Criteria
Activity	Activity Date Activity Type Associated Campaign Associated Channel Call Disposition Call List Call Type Custom Activity Email Name Form Name HRA Location HRA Name
Communications	Channel Availability
Demography	Birth Date Gender Postal Code