Salesforce Marketing Cloud overview
Ignite Growth Platform seamlessly integrates with Salesforce Marketing Cloud (SFMC) to maximize your investment in marketing automation.
Ignite Growth Platform can connect to up to one SFMC child business unit or one standard SFMC parent business unit per Ignite Growth Platform instance. SFMC's parent and child business units (BUs) enable health systems to structure their marketing efforts by region, brand, or other organizational needs. Health systems may also wish to structure their solicitability rules between SFMC and Ignite Growth Platform at the parent or child business unit level. Please speak with your Account Manager to learn more.
With this connection:
- Audiences can be sent from Ignite Growth Platform to SFMC with the click of a button.
- Email send counts flow back to Ignite Growth Platform for more accurate reporting.
- Forms and links used in emails can be set up to bring data back to Ignite Growth Platform.
- Individuals who were sent a particular email can be part of your criteria for an Ignite Growth Platform audience.
- You can run 'always on' campaigns with continuous syncing between Ignite Growth Platform and SFMC.
