Question
How is SMS consent managed in-platform?
Answer
Once your SMS consent data is submitted, the platform automatically validates the data and enforces SMS consent rules, ensuring only eligible numbers are included in your campaigns:
- Consent is per phone number: Each number has its own opt-in or opt-out status, which is attached to any associated Mastered and Unmastered Person records.
- Most recent status wins: If a number has multiple entries (e.g., an opt-in in May and an opt-out in June), the system honors the latest timestamp.
- Consent does not transfer: If a person has multiple phone numbers, consent for one number does not apply to others. Each number must have its own express consent.
- Audience enforcement: Only numbers with active express consent are included in SMS audiences. Because express consent implies a desire to reach 100% of the opted-in audience, all contacts included in your SMS audiences are excluded from the control group.
This approach ensures your campaigns are TCPA-compliant, targeted, and backed by verifiable consent.
