Executive-ready insights
The primary benefit of Aggregate Reporting is the ability to provide transparent, high-level insights for stakeholders. By unifying data, you can demonstrate how a collection of tactical campaigns contributes to broad strategic objectives.
Data Integrity & Accuracy
- De-duplicated Totals: Unlike a manual spreadsheet that might double-count a patient who interacted with two different campaigns, the Aggregate engine automatically de-duplicates patient counts to provide a true unique individual total.
- Standardized Settings: To ensure "apples-to-apples" comparisons, the platform enforces three campaign defaults: Individual tracking level, an "All" age range, and the exclusion of Same Day Visits (Next Day attribution).
- Consistent Financials: You can apply a single financial measure (e.g., Expected Contribution Margin) across all selected campaigns to see an aggregated ROI.
