New patient determination
New Patient Status is determined based on the patient's status at the time of their very first touch among all campaigns included in the aggregate group. This provides a more conservative and accurate view of acquisition.
Age calculation logic
The platform uses two distinct age calculations to maintain ROI accuracy, especially for sensitive areas like Pediatrics:
- Age at Time of Visit: This is used for Objective filters to track how old the patient was during each specific visit.
- Age at Time of Earliest Contact: To ensure a distinct count for ROI reporting, the platform uses the contact’s age from their very first interaction.
- Why this matters: If a multi-year campaign follows a patient from age 17 to 18, they remain in the "Pediatric" bucket based on that earliest contact. This prevents them from being counted twice (once in two different age buckets), keeping conversion rates and ROI accurate.
