Reporting roadmap: The next era of analytics in Ignite Growth Platform

Exciting new insights are on the way, rolling out across several releases with fresh views coming soon. We’ve also heard your feedback on reporting performance — improving speed and reliability is a top priority. Below are the short‑ and mid‑term efforts underway in Ignite Growth Platform and how each will deliver measurable value.

What we’re delivering through the end of this year:

• Three new campaign settings for more efficient default reporting. See the release notes for full details.
   
• Upgrading our embedded Tableaus: This move to a newer version is designed to improve reporting load times and future-proof our platform for more advanced capabilities.
   

• Aggregate multi-campaign reporting: We’re rolling out a new in-application report builder that lets you combine up to 20 campaigns into a single, deduplicated ROI view. This capability will be released in phases, so you can start using features as they become available. The initial release will provide static, refreshable reports within Ignite Growth Platform, with more interactivity and export options added in subsequent releases.

  

• SMS activity reporting: As we begin ingesting SMS activity and transferring files to our own SMS Engaged Media, we expect to start surfacing SMS Reach in your campaign reporting.
   
• Expanded digital media connectors: We see Ignite Growth Platform as a full omnichannel marketing solution, and our next step is connecting all digital performance data to  look at the overall ROI for your campaigns. To do this, we’re adding direct integrations with major platforms — for example, Meta (Facebook/Instagram) and Google Search — where top-of-funnel metrics (impressions, reach, clicks, and CTR) can be ingested and viewed directly in your campaigns. Agency customers and their managed campaigns will have first access, with broader availability rolled out based on client interest and integration readiness. Want to learn more or be an early adopter? Contact your Account Manager.

Building into early next year

Later in 2026, we’ll use the same data from our expanded digital media connections to deliver Media Mix Modeling (MMM), introducing several new features for campaign optimization in upcoming quarters:

• Mixed Media Modeling (MMM): Leveraging our large data repository, integrations, and benchmarking, MMM delivers combined forecasting and optimization capabilities to all clients. Designed to support agency-level optimization workflows while also providing broader forecasting tools for any client seeking media-mix insights, MMM helps you understand channel performance and make smarter spend decisions.

  

  MMM is built to answer powerful questions such as: “What is the historical ROI of each channel?”, “If I spend an additional dollar in Channel X, what will I get back?”, and “If I had one more dollar to allocate, how should I spend it?” Optimization from this tool will be available to all clients seeking media-mix insights.
   

• Partnerships and product input: WebMD Ignite recently hosted Google Data Scientists at our Client Advisory Board meeting and discussed the value of MMM and how it can be best deployed in healthcare. That input is informing our modeling and clustering work for MMM and person-level analysis.
   

• Multi-Touch Analytics (MTA)/Person-level journey analytics: Using the new digital media connectors along with our first-party conversion data (identity linkages), WebMD Ignite is building a person-level journey analytics solution to deliver insights for managed agency clients who use PulsePoint Life–our owned healthcare-specific demand side platform (DSP) where we integrate person-level, first party data, conversions, and direct channels.

  

What this means for you:

• If you are a client seeking access to digital platform integrations or new insights, let your account team know your priorities so we can align early pilots and onboarding.
   
• If you are an agency client using our PulsePoint Life DSP for conversations, you can take advantage of these person-level analytic capabilities as they become available.
   
• We will continue to share milestone updates and documentation as each phase becomes available.
   
• We’re continuing to listen and prioritize faster delivery of reporting along with exciting new insights. If you have questions or want to schedule a deeper walkthrough, we’re happy to connect.