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A consistent lens on campaign success

Categories: Ignite Growth Platform, Reporting

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Campaigns managed by our Ignite Activation team? Your quarterly reports now include slides capturing Unmastered Person visits and ROI.

For campaigns launched after June 2024, the reports use the same ROI methodology as your Ignite Growth Platform dashboards, enabling these additional insights. The aligned view ensures greater clarity, comparability, and confidence in your reporting.

Three images partially overlapping each other. The rear image is a definition of Unmastered Persons. The middle image is a screenshot of a sample Campaign Summary: Overall Results report. The front image is a screenshot of a samplt Campaign Summary: Objective Results report.

Your Account Manager will walk you through the new slides on an upcoming check-in. In the meantime, see these helpful articles for more on Unmastered Persons and lower-confidence linking.

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Don't have managed services? Ask your Account Manager how we apply proven strategies to drive stronger results.

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