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When creating a target audience, the Payor Category model allows you to evaluate your audience for payor mix and/or use it as a criterion to include/exclude individuals based on the potential for reimbursement.

How payor categories are assigned

Payor assignments differ for patients and non-patients, and are determined by the models using:

  • Encounter data from your health system: Assigned for existing patients based on the known payor category associated with their most recent encounter at your health system.
  • Predictive logic: Assigned for patients as well as non-patients who don't have history with your health system, based on demographic characteristics.

Each individual in the platform, both patients and non-patients, is assigned to 1  of these 6 categories:

Code Category
C Commercial
M Medicare
D Medicaid
S Self-pay
O Other
U Unknown

The Payor Category model is proprietary to WebMD Ignite.