Audience Criteria Library

Select individuals’ communication activity or response activity occurring X and Y <timespan> prior to the current date, where:

• <timespan> reflects the timespan button — Days, Weeks, Months, or Years — you select.
• X is the start point of the range you select on the slider.
• Y is the end point of the range you select on the slider.

Select individuals based on the type of communication activity or response activity. Select one or more of the following:

• Direct Mail Send. Indicates a piece of direct mail was sent to an individual.
• Email Click. Indicates the email recipient clicked a link in the email.
• Email Open. Indicates the email recipient opened the email.
• Email Send. Indicates an email was sent to an individual.
• Form Submit. Indicates the submission of an online form.
• HRA Submit. Indicates the submission of a health risk assessment (HRA).
• SMS Click. Indicates the SMS recipient clicked a link in the SMS message.
• SMS Send. Indicates an SMS message was sent to an individual.
• Web Visit. Indicates a web session.

Select individuals with communication activity or response activity associated with specified campaign name.

Select individuals who are available for marketing (based on their solicitable status) via the selected channels. Choose one or more of the following:

• Email
• Direct Mail
• Phone
• SMS

Volume for SMS represents contacts with an SMS enabled-phone number and who’ve given marketing consent. With this strict eligibility, counts may be lower initially but will increase as you grow your opted-in audience.

Search and select one or more of the member lists WebMD Ignite has loaded, on your behalf, to the platform. Members of the selected list(s) are then, based on how you apply the criterion, included in or excluded from your target audience. Your health system can send member lists formatted using the Data Submission Guide. Examples of member lists include: event attendees, class attendees, employees of your health system, etc.

Age Range

Select individuals based on age using the Age Range tab.

• Choose an age range into which the individual falls as of now (current date). -OR-
• Choose a specific age the individual was within the previous XX days before now or will be within XX days after now.

Birth Month

Select individuals based on the month in which they were born using the Birth Month tab. Choose one or more months.

Select individuals based on whether the individual is marked deceased.

Select individuals residing within the ZIP codes contained within the selected market area or areas. Market areas are custom to your health system and are comprised of the ZIP codes you have previously configured.

Select individuals residing within the selected ZIP code or codes.

Select individuals associated with visits that have an admission date between X and Y <timespan> prior to the current date, where:

• <timespan> reflects the timespan button — Days, Weeks, Months, or Years — you select.
• X is the start point of the range you select on the slider.
• <Y is the end point of the range you select on the slider.

Select individuals associated with visits that have a discharge date between X and Y <timespan> prior to the current date, where:

• <timespan> reflects the timespan button — Days, Weeks, Months, or Years — you select.
• <X is the start point of the range you select on the slider.
• Y is the end point of the range you select on the slider.

Select individuals whose most recent visit was with the selected actual payor category or categories.

Best practice is to use the Payor Category model for both patients and non-patients, instead of the Encounter Payor Category filter for patients, since only the last visit is referenced for payor category assignment. Example: Patient's most recent visit was for Workers Compensation - they'd be added to the "Other" category even though the vast majority of their encounter records have Commercial payor.

Select individuals associated with visits with the selected payor name. Patient payor name is derived from the most recent payor name provided.

Best practice is to use the Payor Category model for both patients and non-patients, instead of the Encounter Payor Category filter for patients, since only the last visit is referenced for payor category assignment. Example: Patient's most recent visit was for Workers Compensation - they'd be added to the "Other" category even though the vast majority of their encounter records have Commercial payor.

Select individuals associated with visits that have the selected ICD-9 procedure, ICD-10 procedure, and/or HCPCS codes.

Select individuals who visited with the providers who meet the parameters you specify. You can specify one or more of the following parameters - see the Parameter Logic section below for more on the logic between the parameters:

• Provider Name/NPI Code. The name or NPI of the provider associated with the visit. Enter free-text to search for a provider by name and/or NPI. You can select one or more provider names.
• Primary Specialty. The specialty of the provider associated with the visit. Enter free-text to search for primary specialties. You can select one or more primary specialties.
• Provider Role. The function the provider had in the visit. Select one or more of the following provider roles:
  • Attending/Rendering. The provider responsible for the majority of care, typically called attending for inpatients and rendering for outpatient or physician's office visits.
  • Admitting. The provider who admitted the patient to the hospital. Should only exist for inpatient visits.
  • Referring. The provider who referred the patient for the visit.
  • Consulting. The provider who consulted on the visit.
  • Primary. The patient's primary care provider as indicated by the patient.
  • Ordering. The provider who orders an item or service.
  • Other

Select individuals associated with visits that fall within the selected sub service line(s).

• When you select a provider name and a primary specialty, qualifying visits have the selected provider and that provider must have the selected primary specialty.
• When you select more than one primary specialty, qualifying visits have providers with any one of the selected primary specialties.

Select all members of the household based on the presence of children.

• Choose Any to select households known to have children regardless of number.
• Choose None to select households where the presence of children is known to be zero or is unknown.
• Choose Specified Range to select households with the number of children who fall within a range you specify.

Select individuals who meet the level of risk (based on the selected at-risk Category or Categories) for the specific disease or health condition (based on the selected consumer risk model). Be sure to select a model and the at-risk Category percentage(s).

Best practice: Apply only 1 risk model per audience based on the campaign's objective.

Select individuals who meet the level of risk (based on the selected at-risk Category or Categories) for the specific disease or health condition (based on the selected patient risk model). Be sure to select a model and the at-risk Category percentage(s).

Best practice: Apply only 1 risk model per audience based on the campaign's objective.

Select individuals who moved to the postal code(s) or market area(s) you specify.

Select individuals who reported an address change within X and Y <timespan> prior to the current date, where:

• <timespan> reflects the timespan button — Days, Weeks, Months, or Years — you select.
• X is the start point of the range you select on the slider.
• Y is the end point of the range you select on the slider.