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Mastered and Unmastered Persons records in Ignite Growth Platform

Market Planner Insights (learn more): Mastered records only are available for analysis in this module.

Audience Insights (learn more): Access to both record types are available to create target audiences.

Campaign Workflow (learn more): As part of the connected direct mail audience or synced marketing automation list.

Campaign Reporting (learn more): Standard reporting (on Mastered Persons records only) is available. The option to include Unmastered Persons records (and utilizing Lower-confidence linking methodology) is also available by flipping a toggle switch. 

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