New patient and new visit methodology
When digging into Market Planner Insights and campaign reporting, you can rely on meaningful measures that show you who’s truly new to your health system and the ongoing value of acquiring those patients.
New patient
Defined as: A person who has never had an encounter or whose last encounter with the health system was 36 months or more before the first interaction with the campaign.
“Interaction” means either the date you sent your communications (push channels like direct mail and email) or the date the person responded to your campaign (called, completed a form or HRA, etc.). The earliest date of any of those interactions in Ignite Growth Platform triggers the 36-month lookback, then the new patient status is given if it meets the definition.
New visit
Defined as: The first and all subsequent visits within a campaign tracking period for a new patient.
By attributing all of new patients’ visits to your campaign, you’ll get the full downstream benefit and a more complete measure of success.
Sample scenarios
Scenario - Existing patient: Yesterday, Jane submitted a form to schedule a mammogram, the first interaction with the campaign. This triggered the 36-month lookback which found that Jane had a PCP visit with the health system 14 months prior, so she is considered an existing patient. Jane then has her breast screening, which is counted as an existing visit based on her existing patient status.
Scenario - New patient: Today, Joe received a heart health awareness mailer, the first interaction of the campaign. This triggered the 36-month lookback which found that Joe had a PCP visit with the health system 38 months prior, therefore, he is considered a new patient for this campaign. Joe then gets a heart screening and has a follow-up appointment with a cardiologist. Both visits are counted as new based on his new patient status.
if Joe receives another mailer, this time for knee pain options, and has an encounter to discuss his knee pain. Because the cardiology visits are found by the 36-month lookback process, he is considered an existing patient for the 2nd orthopedic campaign.
