Set up pediatric campaigns
When setting up pediatric campaigns, there are a few things to consider with regards to establishing your campaign goals and setting up your forms for successful lead collection and reporting.
Custom service lines and goal definitions
Your health system may decide to define custom service lines during onboarding based on the fact that Ignite Growth Platform service lines are defined using MS-DRG codes, while many children’s hospitals use APR-DRG codes. If your organization chooses to go this route, you will need to customize your goal definitions to track downstream activities and encounters rather than selecting the standard service categories when creating goal definitions in the application. Examples include location, diagnosis, procedure, or attending provider.
Reminder: Minors are scored for only patient risk models, not consumer risk models because they are not included in consumer data, payor model, or the RF6 model as criteria when creating your target audience.
Pediatric campaign forms and lead collection
For downstream tracking, the system demands a one-to-one relationship between a lead and the associated encounter. In other words, the person who is targeted is the person who is tracked.
Fields required for matching:
- Patient first and last Name (at least a close match)
- Patient address - street, city, state, and zip (exact match)
Note that, as long as the last name and mailing address for the patient match in the form and the encounter, the parent’s name doesn’t matter. In other words, anyone could bring the child in for the encounter and the encounter would still be reportable. You can help ensure proper matching by setting your forms up for success.
Recommended form fields:
- Suffix
- First Name
- Last Name
- Email Address
- Address 1
- Address 2
- City
- State or Province
- Zip or Postal Code
- Mobile Phone
- Home Phone
- (Patient) Birth Date
- Gender
You can use forms to track downstream encounters that result from pediatric campaigns in which your target audience is adults. See pediatric campaign types for more information on this type of campaign, which we describe as pediatric patient acquisition. In this type of campaign, your target audience is adults with children in the household. Ordinarily, the system would not be able to track the downstream pediatric encounters that result from this type of campaign because the system tracks encounters associated with the individuals in the target audience, which in this case are the adults, not the children. But if your campaign leads these adults to a form that requires them to submit the name, address, and date of birth of the potential pediatric patient (the child), and the form is correctly integrated with the platform. downstream tracking can occur by matching encounters to the lead created by the form submission.
