Service Line Assessment Report > Target Insights overview
Target Insights
You’ve found the service lines to focus on, and learned more about who’s using them. Now you can evaluate the specific characteristics of those most in need of those services to build your target audience. Dig into your at-risk population to uncover the models to reach patients and prospects within each service line. Use the in-line filters to further narrow your results.
Target Insights includes 3 tabs, each of which returns relevant metrics based on your filtered criteria and displayed in interactive charts called dashlets. Explore a tab or click between tabs to discover actionable insights.
Target Demographics
This tab reveals traits you can incorporate into your target audience criteria, including splits by gender and patient and prospects, distribution by age, household income, payer category, financial stability, and more.
Digital Intent
Shows the likelihood of individuals to engage in digital behaviors for research, like using mobile or Facebook and other social media platforms.
Targets by Risk Model
Uses powerful predictive modeling to help you identify those likely needing services within the next 12 months. Targets Count represents the top 9% of people at risk for those services.
