Pediatric campaigns

Sometimes, you want to acquire or engage with pediatric patients or individuals under the age of 18. These audiences are special—there are legal considerations when marketing to minors, the data you use to create your audiences is different and sometimes limited, and minors are associated with adult heads of household in the system’s underlying data warehouse in a way that likely affects the way you set up your campaigns and campaign reporting.

So, let’s cover the topics in this section to ensure you’re set up for success when creating, executing, and reporting on these types of campaigns.