Add a Criteria Group

While building out your audience criteria, you may want to add an additional criteria group to create an OR statement in the logic. Below are the steps on how to create that new criteria group. 

Choose the New Criteria Group on the desired canvas. The criteria logic between two criteria groups is OR.

Example

In this case, you'd be targeting only females who are ages 30-60 and solicitable by email OR males who are ages 40-60 and solicitable by email.

Got a long list of medical or postal codes you need to include in multiple criteria groups? Use this shortcut.