Patient de-duplication logic
To prevent data inflation, the platform calculates unique patient counts across the entire campaign group. If a single patient appears in three different campaigns within your aggregate report, they are counted as one unique patient in your final totals.
Attribution: "Behavioral First, Last Touch"
Aggregate Reporting uses a specific methodology to determine which campaign receives credit for a patient's action:
- Standard Attribution: Utilizes "Behavioral First, Last Touch" logic across the selected campaigns. This ensures that credit is assigned accurately within the context of the group.
- Lead Summation: Leads are simply summed across all included campaigns for a straightforward total.
- Downstream Distribution: Specialized methodology is used to distribute credit and prevent revenue from being double-counted across multiple touchpoints.
