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Audience Insights: How-tos

Working with target audiences

• Access a target audience
• Create a target audience
• Specify audience settings
• Create a New Movers target audience
• Create a channel specific audience
• Search for an existing audience
• Edit an existing audience
• Use the Risk Model Selector
• Copy-paste medical and postal codes for reuse
• Fix invalid criteria
• Duplicate an audience
• Delete an audience

Criteria Groups

• Add a Criteria Group
• Duplicate a Criteria Group
• Delete a Criteria Group

Overall Audience

• Apply criteria to your Overall Audience
• How to use households in your platform
• Create a target audience with HealthAdvisor data
• Evaluate your Overall Audience
• Download metrics for your Overall Audience
• Generate a Criteria Summary
• Download a Demographic Report

Audience Groups

• Add an Audience Group
• Apply criteria to an Audience Group
• Change the order of Audience Groups
• Duplicate an Audience Group
• Delete an Audience Group

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