Create a New Movers target audience in Ignite Growth Platform

Identify people who recently reported a change of address so you can reach new residents who will likely need to find local healthcare providers. 

Note: The New Movers criteria only appear if your organization has purchased New Movers records. Reach out to your Account Manager for more info.

Create a new target audience and choose the New Movers criteria set.

1. Set Area moved to - recommended to always include.
   

   1. Select the postal code(s) or market area(s) within your health system’s service area.

      

2. Set Area moved from - optional.
   

   1. Choose postal code(s) or market areas you want to target movers from (e.g., specific nearby metro areas or states).

      

3. Set Distance moved.
   
   1. Enter the number of miles the individual moved.

   2. This number must be greater than 0 to exclude non-movers and avoid capturing small local address updates that aren’t real relocations.

      

4. Configure Move date - important to include.
   

   1. Choose a timespan unit: Days, Weeks, Months, or Years.

      1. Use the slider to set X (start) and Y (end) for how long ago the move occurred.
      2. Examples:
         1. To target very recent movers: Days = 0–30
         2. To select an exact 4-week period, use Weeks.
         3. To target within the last 3 months: Months = 0–2 (this includes month 3)
         4. To target up to 18 months: Months = 0–17 (this includes the 18th month)
         5. To select calendar months (respecting varying month lengths), use the Months timespan.
             

      

5. Review your audience size and filters.
   
   1. Confirm filters are applied as intended (area moved to is included, distance > 0, move date range appropriate).

In this example, individuals who moved into the Primary Service Area, between 1 and 26 miles from their original location, and within the last 3 months are included in the audience.

Criteria	Definition	Data Source
Area moved from	Select individuals who moved from the postal code(s) or market area(s) you specify.	Consumer Market List
Area moved to	Select individuals who moved to the postal code(s) or market area(s) you specify.   Tip: When you build a target audience intended for a New Movers campaign, we suggest you always include this criterion to target individuals who moved to your health system's service area.	Consumer Market List
Distance moved	Select individuals based on the number of miles they moved. The number is set by you and must be greater than 0 to ensure actual movers are included.	Consumer Market List