Release notes: May 13, 2025

Trackable URLs, cleaner and leaner

Irrelevant parameters are now removed automatically — saving you the manual cleanup while ensuring your campaign URLs work seamlessly across media platforms.

What it is

Previously, the URL generator in Ignite Growth Platform added campaign tracking parameters that weren’t applicable for some digital channel-source combinations. When those URLs were then used in media platforms, the irrelevant parameters with curly brackets  {} were left in place, preventing campaign pages from loading. Now you get just the essentials in your URLs.

How it works

• For channels set to Paid Search and a source of Bing or Google Adwords, the generated URL no longer includes parameters for {placement} and {target}
  
  Example URL: 
  www.url.com?placement={placement}&target={target}&keyword={keyword}&matchtype={matchtype}&hgcrm_channel=paid_search&hgcrm_source=bing&hgcrm_agency=mh&hgcrm_campaignid= 861460&hgcrm_tacticid=130226&hgcrm_trackingsetid=143294
   

• For channels set to Display and a source of Bing or Google Adwords, the generated URL no longer includes parameters for {keyword} and {matchtype}
  
  Example URL: www.url.com?placement={placement}&target={target}&keyword={keyword}&matchtype={matchtype}&hgcrm_channel=display&hgcrm_source=google_adwords&hgcrm_agency=mh&hgcrm_ campaignid=861460&hgcrm_tacticid=130226&hgcrm_trackingsetid=143294
   

You don’t need to update your current campaign URLs. This enhancement applies only to those generated moving forward.

Why it matters

Less time and effort spent editing out unnecessary URL parameters . Just generate and you’re good to go!

Campaign Workflow

On the Campaign Overview page, we  internally identified and fixed an issue with attached audiences. After saving changes to the Audience Settings, all included Audience Groups would disappear. Now they remain intact as expected.

Unexpected logouts

We fixed an issue that was intermittently disconnecting users from Ignite Growth Platform. You should now stay logged in while active.

Ready for more predictive power?

Our expanded suite of patient and consumer risk models is almost here to supercharge your targeting:

• Nearly 100 new models spanning key service lines like cardiology, gynecology, orthopedics, and more
• Greater precision with additional service line breakouts by inpatient, outpatient, and emergency
• Improved lift, helping you more efficiently find and reach those most at risk

If you missed our recent Coffee With webinar, watch it here. And look for more in-app details and resources to get ready for the big release!