Risk models rescored: Greater precision, better prediction
Based on your feedback and performance monitoring, we’ve improved risk model scoring to help you forecast healthcare demand with even more accuracy.
What it is
- Optimized score distribution: This refinement ensures that population counts align more closely with the specific risk percentages selected in the platform.
- Enhanced consumer model precision: We’ve significantly improved accuracy in identifying consumers most likely to need your services, especially those in higher risk percentages.
- Consistent patient model performance: Most models show little to no change, while a small subset may produce slight increases in audience counts.
No models have been removed or replaced — only the scoring has been updated.
How it works
- Adjusted audience volume: Counts may increase to better match your selected risk percentages.
- No direct action required: Updates are automatically reflected in your audiences and campaigns, though you may want to refine your selected percentages if you see a significant increase in audience size.
- No change to how you use the models: We still recommend one model per Audience Group.
- Data continuity: Every person in your platform has the best model scores available.
Why it matters
This update helps you pinpoint your highest-priority audience segments, and reinforces our commitment to ongoing model enhancements that power your targeting.
Questions? If you need more details about this enhancement, please reach out to your Account Manager or submit a support ticket.
