Release notes: March 7, 2025

In this release:    Fix: Tactics & Tracking     |     Fix: Campaign reporting 

Issue

In Tactics & Tracking, we resolved 2 issues when client-specific query parameters were appended to URLs.

The URL with Parameters field was pulling in parameters from the URL (for Landing Page or Entry Form) field, which is meant for reference only.

When multiple URLs were added within a single tactic, the URL with Parameters field was using parameters from the last added URL across all URLs, instead of the unique client parameters for each URL.

Impact and potential actions

• Ignite Growth Platform reporting: NO impact — lead capture, attribution, and ROI are accurate.
• Off-platform impact:
  
  • If additional parameters were not part of the Web Tracking URLs, no action is needed.
  • If additional parameters were part of the Web Tracking URLs, we recommend regenerating the URLs  and updating them in  your marketing assets (email CTAs, Display/Search URLs, etc.) to ensure:
    • Accurate off-platform reporting
    • Users are directed to the right page

Questions? If you need help, including generating any new URLs, just submit a support ticket.

Best practice: It’s best to wait to append any of your non-platform tracking parameters (e.g., UTMs) before placing the link in your marketing materials.

Issue

In the Campaign Reporting >  ROI Dashboard tab, we resolved an issue where the Percent Matched rate was incorrectly shown as 100% when Unmastered Persons were included. The metric is now accurately calculated and displayed based on the actual percentage of leads matched to patients by channel.
 

Impact

• This issue did not impact the Percent Matched rate on the standard Mastered Persons report.
• This fix does not affect any metrics, either lead capture or downstream (ROI, channel attribution, etc.) aside from the Percent Matched score itself across all channels.