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FAQs: Market Planner Insights

Categories: Ignite Growth Platform, Reporting

Question

In the Recency Frequency bar chart in Consumer Profiler > Patient History, why do I see results for Prospects since they either won't have any visits in the past 3 years or any visits ever?

Answer

If your platform has more than 3 years of EMR data available, then it's likely current prospects did have encounters more than 36 months ago. That visit data is available on their record in the database and will populate the graphs, along with the visit data from current patients.

Screenshot of a sample Recency Frequency chart. The two bars under Prospects are highlighted with the caption 'Visits that occurred more than 3 years ago by individuals who were patients but are now prospects (based on the RF6 model).'

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