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Question

Where does New Movers data come from?

Answer

WebMD Ignite purchases New Movers records from a 3rd party multichannel, data-driven marketing technologies and services provider. The vendor has made available what it said is the industry’s first multi-sourced weekly new mover file, using more than 400 data sources to accurately identify about 400,000 relocating U.S. consumers on a weekly basis. Reach out to your account manager if you’re interested in purchasing and adding New Movers records to Ignite Growth Platform.

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Note: Due to the number of data sources, it’s possible that there’s a small percentage of incorrect information in the consumer data.

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