FAQs: Audience Insights

Question

Do pediatric target audiences check whether the head of household is solicitable?

Answer

Yes, but AFTER the Audience Insights count has been calculated. The head of household's solicitability status is taken into account when the audience is synced to marketing automation or exported as a direct mail list. There will very likely be a decrease in audience count from what was seen in Audience Insights to what is in the actual synced/exported list.

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