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FAQs: Audience Insights

Categories: Ignite Growth Platform, Audience Insights

Question

What is a "true new mover" and a "cross-town mover"?

Answer

True new movers are individuals who've moved to a given ZIP code—excluding those who moved from those ZIP codes and those who moved less than 1 month ago.

Cross-town movers are individuals who've moved to a new place within the same ZIP code—excluding those who moved to different ZIP codes and those who moved less than 1 month ago.

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