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FAQ: Marketing automation

Categories: Ignite Growth Platform, Marketing automation, Salesforce Marketing Cloud

Question

How is Salesforce Marketing Cloud ingesting the data from Ignite?

Answer

The ingestion of data from Ignite Growth Platform (IGP) into Salesforce Marketing Cloud (SFMC) is primarily handled through SFMC APIs. Synchronizations configured to run at set intervals (e.g., nightly updates), ensuring that SFMC data extensions are regularly updated with the latest data from IGP, including any changes in membership status or other key attributes.

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