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FAQs: Audience Insights

Categories: Ignite Growth Platform, Audience Insights

Question

What is the consumer market list and what criteria is used for the records?

Answer

The Consumer Market list is a type of data source. The market list is a list of ZIP codes defined by your organization during implementation and provides extensive, high-value demographic data for adults in the contracted ZIP codes. The market list can also be refined over time; for example, as new hospitals or facilities in different ZIP codes  are acquired.

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