Question
What is the new patient definition in Ignite Growth Platform (including Market Planner Insights and reporting)?
Answer
A "new patient" is a person whose last encounter with the health system was 36 months or more before the first interaction with the campaign. “Interaction” means either the date you sent your communications (push channels like direct mail and email) or the date the person responded to your campaign (called, completed a form or HRA, etc.). The earliest date of any of those interactions in Ignite Growth Platform triggers the 36-month lookback, then the new patient status is given if it meets the definition. Learn more.
