Release notes: August 19, 2025
A consistent lens on campaign success
Campaigns managed by our Ignite Activation team? We've streamlined how your results are reported for a clearer picture of performance.
What it is
Quarterly reports delivered by your Account Manager now include slides for Unmastered Person visits and ROI.
How it works
For campaigns launched after June 2024, the reports use the same ROI methodology that powers your Ignite Growth Platform dashboards, enabling these additional insights.
Why it matters
This new aligned view ensures greater clarity, comparability, and confidence in your reports.
Your Account Manager will walk you through the new slides on an upcoming sync. In the meantime, check out these helpful articles:
Interested in our managed services? We handle all aspects of your campaigns, applying proven strategies that drive stronger results. Ask your Account Manager for details!
Audience Insights
We made a couple fixes for criteria search and selection:
- After adding Patient Risk/Consumer Risk criteria and launching the Risk Model Selector, sub-service line selections were still retained on the Summary screen even if you clicked Skip. Now skipped selections no longer carry over.
- Searching invalid entries under Activity > HRA Name sometimes returned results instead of appearing blank. Now no results are returned, as expected.
