Service category mapping updates: Enhanced precision, expanded coverage
This release bridges the gap between evolving medical codes and your audience targeting, helping you maximize every outreach opportunity.
What it is
Ignite Growth Platform relies on accurate Service Category mappings to ensure clinical codes — ICD-10, CPT, and MS-DRG — are properly classified for your targeting and reporting. Because industry standards change and new codes are introduced, we’ve systematically updated these mappings to close coverage gaps and maintain the highest data accuracy. This initiative ensures that the latest healthcare services are correctly captured, moving patient data out of "Other" categories and placing it exactly where it belongs: in your actionable service lines.
How it works
In Audience Insights → Encounter criteria, the mapping updates have been automatically applied when you include or exclude individuals with the selected service categories.
We’ve also performed a retroactive rescoring, meaning:
- Historical data has been reclassified using the updated mappings.
- New incoming data will continue to follow the latest standards.
Why it matters
- Eliminate coverage gaps: Reach patients utilizing the newest medical services—like emerging technologies or updated diagnostic codes — that may have previously been unmapped.
- Empowered targeting: By shrinking the "Other" category, you have a clearer, more granular view of your patient population for more effective and personalized outreach.
- Reliable trend analysis: Maintain consistent and accurate reporting over time, allowing you to analyze year-over-year trends without "noise" from uncategorized data.
