Anatomy of a trackable URL

When you set up tactics and tracking, you’ll use the URL builder to generate a trackable URL to place in your marketing messages. The URL is formatted with the parameters you set for your tactic, ensuring that response activity is tracked to your campaign and passed back to Ignite Growth Platform for the reporting you need.

Let’s take a closer look at the structure of the URL itself and what it means. 
 

The link that is generated starts with your base URL, followed by a question mark. This denotes the beginning of the parameters you’ve set.

After the question mark, you’ll see key value pairs of those parameters. In the example, the key is hgcrm_campaignid and the value is 1122.

The key value pairs are separated by an equal sign, and then each subsequent key pair value by an ampersand.

The 3 parameters shown here—campaign ID, tactic ID, and tracking set ID—are always going to define what any given link is going to track to for reporting. In this case, the campaign ID is 1122, so this tactics and tracking set will always roll up to that ID. The tactic ID 1234 will always link to the campaign ID 1122, and it works the same for the tracking set ID 5678 which rolls up to the tactic  ID 1234.

Let's look at an example.

A campaign will be using multiple channels to communicate its message, including email, display ads, etc. , below is a URL that will be added as a clickable button to a campaign email message. 

www.hospital.com/appointments?hgcrm_channel=email&hgcrm_campaignid=1122&hgcrm_tacticid=1234&hgcrm_trackingsetid=5678

When a recipient clicks the email URL and finds and submits a form to request an appointment. That form submission will be attributed to tracking set 5678 > tactic id 1234 > campaign id 1122 > email channel. 

hgcrm_trackingsetid=5678

which rolls up to

hgcrm_tacticid=1234

which rolls up to

hgcrm_campaignid=1122

which rolls up to

hgcrm_channel=email