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FAQ: Marketing automation

Categories: Ignite Growth Platform, Marketing automation, Salesforce Marketing Cloud

Question

How is the "membership" attribute generated? Why might it change to "false"?

Answer

The "membership" attribute is determined when an audience segment is created and synced over to Salesforce Marketing Cloud. If that record meets the audience criteria in Ignite Growth Platform, then "membership" is "true."

In the dynamic lists, later if the member status changes and they no longer meet the requirements of the segment, then the "membership" value will change to "false."

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