Question
Why do we typically only email patients?
Answer
The email addresses for patients are typically sourced from your organization's EMR data so we can be confident that the email addresses are accurate. Email addresses are not included in consumer market list data. Purchasing email address lists for non-patients is not recommended as they have a low accuracy rate and, when used, are often flagged as spam by email service providers (ESPs) and internet service providers (ISPs). This can result lower open rates, damaged reputation, wasted resources, and missed opportunities.
