FAQs: Data

Question

What data is required to create a Mastered Person record? 

Answer

A Mastered Person record requires the record to contain:

1. First name
2. Last name
3. Street address line 1
4. Postal code

Mastered Persons (sometimes referred to as Fully Mastered Persons) are connected to all marketing event activities that are associated with that same person. Any marketing event activity or person/patient/consumer data input with sufficient data can establish a Mastered Person record.

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