FAQs: Reporting

Question

Is it possible to get downstream reporting for digital campaigns?

Answer

Digital campaigns can capture leads through various activities - for example, forms. Those activities come in with attribution to the campaign and channels based on the form hidden fields. A target audience is not needed for digital campaigns since activities are still captured and reporting on visits is derived from encounter data. Therefore, visits, new patients, and ROI is available for digital campaigns as well as push channel campaigns (e.g., direct mail and email).

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