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FAQ: Marketing automation

Categories: Ignite Growth Platform, Marketing automation, Salesforce Marketing Cloud

Question

Is it possible to control which attributes are pushed to Salesforce Marketing Cloud (SFMC) data extensions? For example, we don’t need information about household income and marital status in all of our Marketing Cloud data extensions and having extra attribute data slows down our automations.

Answer

It's not currently possible to select and push only certain attributes to SFMC data extensions. We'll be sure to update this information if there are any changes.

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